As I mentioned in the previous post when I talked about affiliate marketing models, there are two primary models that will be distinguishing between and in this series. They are known as:
- Affiliate Physical, and
- Affiliate Digital
I could just write about just one model but I elected to show you both because that is what is going to enable you to reach the greatest height as an affiliate marketer.
The main goal of this series of posts is becoming great in affiliate marketing of any type of product, whether it’s physical or digital. It’s about putting all of the power in your hands.
The benefits of affiliate marketing mastery
The benefits of mastery are numerous:
1. Unlimited Niches – There are virtually unlimited number of niches you can tap into. You are not restricted to the digital world, nor to the physical product world. You’ll be master of both worlds which together represent all of the products on the planet.
2. In-dept Understanding – Knowing how to effectively utilize both models will of course, lead to true in-depth understanding of affiliate marketing.
3. Ability to Generate Profit – Ultimately, this will lead to the ability to generate profits on the Internet which. This is the level that I want you to achieve because at that level you are truly free financially.
Topics vs Products
It’s important to begin thinking of this – when it comes to promoting physical products, you’ll be choosing niches and registering domain names based around specific products. When it comes to promoting digital products, you’ll be choosing niches and registering domain names based around specific topics.
Just to recap, here are two affiliate physical sample sites that I mentioned in the previous post:
CapsiplexReview.com is promoting Capsiplex which is a product. BraineticsReview.com is promoting Brainetics which is also a product.
Now let’s look at those affiliate digital sample sites:
The first is BinauralBeatsReview.com, and binaural beats is a topic, and there is ChickenCoopPlans.com promoting chicken coops design which is also a topic.
So, the question is…
Why we want to take this approach?
It all boils down to how people are searching for products online.
Let me explain this in more detail…
The key point is how to obtain search engine rankings. So, it’s important that you really understand the mindset of people who are using the search engines.
If someone is searching for a physical product, they typically will go to Google and type the product name in the Google. And it’s highly likely that someone typing in the product name in the Google will be mentally very close to making a purchase – they already have a product name in mind.
Your goal at that stage is to show up at the top of Google SERPs (Search Engine Results Pages) for the product name that the person typed in, and that is the part of the strategy.
However, digital products are different. Usually, someone does not think of some digital product they want to buy and then go to Google and type the product name. For whatever reason, digital products don’t gain product name recognition as frequently as physical products.
Instead, what someone will do is to type in some topic they are interested into Google. Then, if your website come up recommending them to buy some digital product related to that topic, then they may make a purchase.
You may be thinking that promoting physical products sounds more lucrative than promoting digital products but that is actually not necessarily the case. I recommend completing this series of posts before you make the final decision of which road you want to go down.
Conclusion
Understanding how people use search engines will really puts the power in your hands. As a master of both physical and digital products affiliate marketing, you can capture both of these common types of Google searches.
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