There are two distinct affiliate marketing models that will be discussing in this post. They are called:
- Affiliate Physical – this is where you build a website around a physical product that you are promoting
- Affiliate Digital – this is where you setup a website around a digital product that you are promoting
Two Domain Approaches
Within each of two models there are two ways you can approach purchasing a domain name. You can purchase an exact match domain name, or you can purchase a non-exact match domain name.
Why the emphasis on domains?
Well, your domain name is a key piece of your website, and it can have a significant influence on your search engine rankings.
Exact match domain names are beneficial in ranking more quickly for specific keywords. However, sometimes exact match domain names are not available. The point I want to emphasize now is that you always want to try to register an exact match domain name.
However, if one is not available for your niche it doesn’t mean that you go out and find a new niche. Usually, if you’ve done your homework and find a good niche, than purchasing a non exact match domain name is fine.
Sample affiliate marketing sites
I’ve collected some affiliate marketing sites that I will be using as a real world examples:
CapsiplexReview.com follows the affiliate physical model to promote a consumable product named Capsiplex.
BraineticsReview.com which is an affiliate site as well, but it’s also an exact match domain name model to promote an educational product called Brainetics.
BinauralBeatsReview.com is an affiliate digital site to promote downloadable audio tracks known as binaural beats.
ChickenCoopPlans.com which is an affiliate digital exact type to promote an eBook on chicken coop design and plans.
Focusing Your Niche
Your affiliate website should be built around a very specific topic or a specific product. Typically, affiliate digital sites focus on a single topic, and affiliate physical sites focus on a single product.
Let’s look at four sample sites again, starting with CapsiplexReview.com. The type is affiliate physical, the main keyword is ‘capsiplex’, and the product is a consumable called Capsiplex.
BraineticsReview.com – the type is affiliate physical with an exact match domain name, the main keyword is ‘brainetics review’, and the product is an educational product called Brainetics.
BinauralBeatsReview.com – the type is affiliate digital, the main keyword is ‘binaural beats’, and the product is “Unexplainable Store” which sells mp3 downloads.
Last but not least, ChickenCoopPlans.com – the type is affiliate digital exact with an exact match domain name, the main keyword is ‘chicken coop design’, and the product is an eBook called “Building a Chicken Coop”.
Why different models?
After all, both approaches are almost identical. The key word there is almost. There are differences when it comes finding hot physical product markets vs hot digital product markets, as you will be using different affiliate networks to promote physical products vs digital products.
So, there are little differences in an overall approach and process. Neither model is superior, and in the end they are extremely similar.
Why Learn Both Models?
Well, it opens the door to unlimited niches, and if you can effectively tackle, both digital and physical product markets, you will truly be unstoppable in the world of affiliate marketing.
Which model should you pursue?
The best answer is, any model you like! Again, it’s not about the model, it’s about choosing a lucrative niche and promoting a successful product within that niche. This would become clear as you progress through this series of posts about affiliate marketing.
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